Mind Yourself!

The vast majority of Irish public information films seem to only now exist as memories. However there are a couple that have been preserved. Here is one – produced by the National Road Safety Association during the 1970s.

It starts with an alarm clock – both sound and vision. It’s a familiar morning scene; a schoolboy (David) having breakfast with his unseen Mammy. He grabs his bag from the hall and walks to the bus stop. In quick pursuit is his friend Paddy – a messer. A quick scuffle and Paddy is lying on the grass verge. Just then the Bus Scoile pulls up and the stern voiceover solemnly states:

“Horseplay on the side of the road is stupid”.

The bus driver is not a happy man. He grabs Paddy and gives him a piece of mind. The bus continues to the school, the children alight and wait to cross the road.

Now to try and guess a more exact date for the production. There are a couple of clues; the school bus registration plate dates from the first half of 1973, while the closing shot features a sample from the Safe Cross Code film (1975). Therefore, I am guessing: 1976.

A mention must also go to the classic drum action as the National Road Safety Association logo forms on screen. Breaks!

(by nlgbbbblth)

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4 thoughts on “Mind Yourself!

  1. That’s good advice right there: Mind Yourself!

  2. fústar says:

    Also, parents (and fun-stopping authority figures) in 70s Ireland seemed to have a major thing against horseplay. I recall a lot of “Stop that horseplay!”, “If you keep up that horseplay someone will lose an eye!” talk. Concern for the well-being of little folk, or just another way of suppressing the natural enthusiasms of children and keeping them in line with a general mood of resigned compliance? I suggest the latter.

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