The vast majority of Irish public information films seem to only now exist as memories. However there are a couple that have been preserved. Here is one – produced by the National Road Safety Association during the 1970s.
It starts with an alarm clock – both sound and vision. It’s a familiar morning scene; a schoolboy (David) having breakfast with his unseen Mammy. He grabs his bag from the hall and walks to the bus stop. In quick pursuit is his friend Paddy – a messer. A quick scuffle and Paddy is lying on the grass verge. Just then the Bus Scoile pulls up and the stern voiceover solemnly states:
“Horseplay on the side of the road is stupid”.
The bus driver is not a happy man. He grabs Paddy and gives him a piece of mind. The bus continues to the school, the children alight and wait to cross the road.
Now to try and guess a more exact date for the production. There are a couple of clues; the school bus registration plate dates from the first half of 1973, while the closing shot features a sample from the Safe Cross Code film (1975). Therefore, I am guessing: 1976.
A mention must also go to the classic drum action as the National Road Safety Association logo forms on screen. Breaks!